Global High Tech Company Equips Salesforce to Sell at Executive Level

Business Issue

A global high tech company recognized that their salespeople needed to call higher, wider, and deeper in order to achieve the sales growth they desired.


Wilson Learning delivered the Sales Advantage SeriesTM, which teaches advanced sales strategies and techniques to experienced salespeople. In the workshop, salespeople learned how to communicate credibly with executives and develop solutions that add value to the customer’s business.


Three months after the workshop, 75% of participants reported they were calling at an executive level, as compared to 29% prior to attending the session. As a result of the workshop, 94% of participants identified new opportunities and 62% said they closed one new opportunity.

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