Client Engagement in a Hybrid Selling Environment

September 9, 2021

Listen Now

It has been a tough year for salespeople! As we emerge from the peak business impact of the pandemic, it is clear that we are not returning to the pre-COVID normal but to a new normal of Hybrid Selling.

Through our research, we have found an interesting dilemma: salespeople hate virtual selling, but customers love virtual buying. In fact, according to McKinsey & Company, 20% of buyers say that they want to return to face-to-face selling. As a result, what has and will emerge is an approach that combines both virtual and face-to-face sales activities into a strategy “dance.”

Getting and keeping a customer engaged when your face-to-face meetings are limited can be more difficult. In this session, you will learn about our Hybrid Sales approach that not only combines virtual and face-to-face interactions but maximizes the value of both.

Sign up today to learn:

  • How Hybrid Selling can bring new value to a relationship with a customer
  • Four key moments of truth in the buyer’s mindset when you can leverage Hybrid Sales
  • How to close more sales through the effective use of virtual selling and virtual presence

Can a combination of virtual and in person face-to-face selling be as effective as traditional face-to-face selling alone? Our research says yes—join us to learn why it can be even more efficient and effective than traditional selling alone.