Want Better Win Rates? 3 Steps to Connecting Your Solutions to Customer Value

People don’t buy products; they buy based on how they imagine owning your products will make them feel. In this session, you will learn what your salespeople need to understand about how the customer creates value in the marketplace and how to advocate solutions that contribute to the company’s ability to create more value. As a result, your salespeople will put forward a differentiated offer and generate higher close rates at higher margins.