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建立卓有成效的业务关系

关系是成功销售的核心。发展有效的业务关系需要坚持和耐心,以及对不同的思考和沟通风格做出适应和调整的意愿。在人际交往中,有时人们非常自然地就熟络起来,交谈也随之发生;但有时,建立关系则需要更多的努力。商业互动同样如此。同时,由于销售取决于双方的信任和和谐关系,建立积极的业务关系就变得更加重要。销售人员必须学习与潜在客户及客户真诚建立信任的必要技巧。一旦彼此的关系建立和牢固起来,销售人员与客户就能更好地实现各自的目标。

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